MARKETING PLAYBOOK

From strategy to actionable marketing initiatives with the
Marketing Playbook

Many organisations know where they want to go, but not always how to get there..
The Brand Associate's Marketing Playbook brings structure, focus and direction to marketing.

No lengthy reports or abstract models, but a clear plan that your team can use immediately.

Explore the packages

Who is the Marketing Playbook for?

✓ Organisaties die behoefte hebben aan duidelijke marketingrichting
✓ Teams that want to translate strategy into action
✓ Marketing that feels fragmented
✓ Need for focus and prioritisation
✓ Better alignment between strategy and implementation

Suitable for executives, management and marketing teams.

What is the Marketing Playbook?

The Marketing Playbook is a strategic and practical process in which we work together on:

✓ Insight into the current situation
✓ Clear marketing choices
✓ Clear priorities
✓ Concrete, actionable marketing campaigns

The result is a Marketing Action Playbook:
a practical working document that provides guidance for day-to-day marketing work.

What are the benefits?

Upon completion, your organisation will have:

✓ Clear marketing focus
✓ Clear choices (do's and don'ts)
✓ Overview of channels and campaigns
✓ Specific actions for the marketing team
✓ A solid foundation for campaigns and design

Everything translated from strategy to implementation.

Who is the Marketing Playbook for?

What is the Marketing Playbook?

What are the benefits?

✓ Organisaties die behoefte hebben aan duidelijke marketingrichting
✓ Teams that want to translate strategy into action
✓ Marketing that feels fragmented
✓ Need for focus and prioritisation
✓ Better alignment between strategy and implementation

Suitable for executives, management and marketing teams.

The Marketing Playbook is a strategic and practical process in which we work together on:

✓ Insight into the current situation
✓ Clear marketing choices
✓ Clear priorities
✓ Concrete, actionable marketing campaigns

The result is a Marketing Action Playbook:
a practical working document that provides guidance for day-to-day marketing work.

Upon completion, your organisation will have:

✓ Clear marketing focus
✓ Clear choices (do's and don'ts)
✓ Overview of channels and campaigns
✓ Specific actions for the marketing team
✓ A solid foundation for campaigns and design

Everything translated from strategy to implementation.

The 4 phases of the Marketing Playbook

1. Strategic exploration

In-depth analysis of the organisation through desk research and supplied documents, such as strategy, vision, objectives and KPIs.

2. Strategic intake

During a physical or digital session (at board or management level), we discuss ambitions, challenges and marketing issues.

3. Situation analysis & direction

Compiling a clear summary of the current situation. This forms the basis for the advice and is refined jointly.

4. Advice & implementation

Based on research, input and feedback, marketing advice is provided through the Marketing Action Playbook. This translates strategy into concrete actions for the team.

Marketing Action Playbook

The blueprint for strategy & implementation

The Marketing Action Playbook is the tangible result of the process and includes:

  • Strategic principles
  • Target audience & positioning
  • Key messaging
  • Marketing priorities
  • Channel selection
  • Specific action points
  • Overall planning and phasing

A practical document that the marketing team can use immediately.

Get started today
Marketing Playbook website

Packages Marketing Playbook

Marketing Playbook –
Basis

For organisations seeking direction
€ 1225 excl. VAT
  • Strategic exploration
  • Strategic intake
  • Situation analysis and direction
  • Compact Marketing Action Playbook

Marketing Playbook – Complete

For teams seeking focus and action
from € 1499 excl. VAT
  • All phases (1 to 4)
  • Comprehensive marketing advice
  • Marketing Action Playbook
  • Specific priorities and actions
Popular

Marketing Playbook – Premium

For maximum accuracy and applicability
Price upon request
  • All phases (1 to 4)
  • Complete strategic elaboration
  • Comprehensive Marketing Action Playbook
  • Additional depth in channels or campaigns
  • Presentation or team session

Curious about what the Marketing Playbook
can do for your organisation?

Leave your details here for more information!

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